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Video content has become an essential component of modern content marketing strategies. As a digital marketer, I’ve witnessed firsthand how video has transformed the way brands connect with their audiences. Video content is now used by 91% of businesses as a marketing tool, up from 61% in 2016, demonstrating its growing importance in the field. […]

Content creation can be a time-consuming process. As a content marketer, I’ve found that repurposing existing materials is an effective way to maximize value and reach a wider audience. Repurposing content involves adapting existing content into different formats or using it in new contexts to extend its lifespan and increase its impact. By transforming blog […]

Creating an effective content calendar is essential for growing your audience and maintaining a consistent online presence. I’ve found that a well-structured content plan can significantly boost engagement and streamline the content creation process. A content calendar organizes, manages, and schedules content production, giving a top-level overview of everything that will be published over a […]